Are you paralyzed at the thought of making a call to market your services or to ask something of another person?
How about calling a contact, someone you’ve met at some point?
Or do you do whatever you can to avoid all marketing calls?
I’m an introvert, and in the past I would rather do about anything than make a call.
When I was training to be a coach, I was told to make cold calls to market my services.
The trainer told our class that the individual goal for each of us was to get x number (say 5) of “no” responses.
The assignment was just to make the call and had nothing to do with outcome. That made the process easier.
Positive Psychologist researcher Chris Peterson tells us that extroverted people are happier than introverted people.
Introverted people should be asked to do extroverted things.
What this means for you is
• If you are asked to make calls, then you should find a way to do that.
• Ask the same of yourself.
• In a nutshell -- Ask yourself to do extroverted things.
Even if making calls is difficult for you, once you have done this extroverted task of reaching out to others, you will be glad that you did it.
See if this approach works for you:
1. Take the pressure off—you’re not invested in outcomes. Tell yourself that your goal is to receive 5 “no” responses to your marketing calls.
2. Then ask yourself 2 questions
a. “What does this person need?”
b. “What do I have to offer that will solve a problem for this person?”
3. Write a script for yourself.
4. Tape yourself reading your script.
5. Listen to the tape and jot down key points that you are making; add missing points.
6. Practice talking (not reading).
7. Make the first call no matter how nervous you feel. No dilly-dallying.
8. Remember that this call will bring you one call closer to your goal of 5 no’s.
If you get a yes, what a gift! That’s the prize in the Happy Meal box.
9. Begin every call with a smile on your face.
When you finish, take note of how satisfied you feel.
According to Chris, you’ll be just as satisfied as if you were extroverted.