Unless you’re a natural-born extrovert or super salesperson, what comes to most people’s mind at the thought of giving a presentation is fear.
The clients I have worked with as they prepare for these events feel as if they are going to face a firing squad.
The most important thing to remember is ….
This isn’t about you!
Of course you have to have expertise in an area and have information that you want to deliver. You’ve brought all of that to the table.
You have many anecdotes, factoids, helpful information to share, but all of that information has to be focused on one perspective. And until you make the choice to shift the focus to your audience, your project will never get off the ground.
Once you make this choice, then you’re ready to get to work.
In my next posting, read about what is the most important thing that you need to know about your audience.
If you are preparing for a presentation, I’d love to hear from you. What is the challenge you’re facing?
I have something that will be of help. Go to www.nwcoaching.com and get a free sign-up bonus when you subscribe to my Smart Tips for Writers e-newsletter.
Until next time,
Nancy
www.nwcoaching.com